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The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

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A Social World of Whisky Part 1: Big Drinkers, Small Talkers?

Insights

Identifying Top Influencers with Social Network Analysis

Using 'betweenness centrality' to understand how information spreads through a network
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Real-time Marketing on Twitter: Raising Awareness vs Changing Behaviour

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How Videos Goes Viral: the role of audience networks

The traits of video virality – How stuff spreads, part 2