The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Measuring brand health: What it is & key metrics to track

Mastering social media analytics: From data to tracking, tools and reporting

Strategies to increase social media engagement: Metrics to track for success

What Did People Talk About on GivingTuesday 2022?

  • Charity

Behavioral segmentation in marketing: Definition, use cases and examples

Understanding sentiment analysis: A detailed guide

A guide to social media demographics

  • Tech

Introducing Pulsar 3.0

  • Tech

The rise of VTubing, and the audiences behind it

  • Media & Entertainment

Unzipping the gorpcore trend to understand the brands & communities driving it

  • Fashion
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  • Type

  • Industries

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation