The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

How Boombox used audience search to identify with luxury car buyers

Using Pulsar to connect social data and sales figures

Exploring the ingredients for a Guinness World Record-breaking Twitter campaign

Detecting communities using social network analysis

The Visual Social Media Lab Launches

How Videos Go Viral – Presentation Slides

The Samsung vs. Apple court case shows the value of social media research

A Social World of Whisky Part 1: Big Drinkers, Small Talkers?

Identifying Top Influencers with Social Network Analysis

Real-time Marketing on Twitter: Raising Awareness vs Changing Behaviour

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