The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Who’s talking about carbon footprints? Using Pulsar for environmental research

What’s up on WhatsApp: connecting with an audience of millenials

Penguins, Fairies and Lightshows Oh My! The UK’s top Christmas ads in social media

Identifying influencers with social network analysis

7 big ideas about researching images in social media

Why Big Data is a human problem, not a technology one

Pulsar featured in a new book and a data visualization exhibition! #MappeDelSapere

Viral: tracking the spread of flu on social media

Picturing the Social: ‘Photobombing’ named Word of the Year

How are brands and agencies using Pulsar?

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

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    Transactions & Reactions: The Online Credit Card Conversation