The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

How The Sidemen built a huge Gen-Z audience and turned them into customers

  • Media & Entertainment

Skincare as the solution and the problem: how users talk about skin barrier repair online

  • FMCG

5 capabilities of a social listening tool to uplift your brand

  • Business Services

New on Pulsar: Discord data

  • Tech

5 Examples of Effective Social Listening in Action

  • Business Services

The complete guide to segmentation, targeting and positioning (STP marketing)

  • Business Services

Measuring brand health: What it is & key metrics to track

Mastering social media analytics: From data to tracking, tools and reporting

Strategies to increase social media engagement: Metrics to track for success

What Did People Talk About on GivingTuesday 2022?

  • Charity
  • Type

  • Industries

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation