The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

How the City Lodge Hotel Group found its audience through Pulsar

The Evolution of Fandom through Social Media

Brand Dig: SodaStream, TNT and American Greetings involve the public to generate amazing content

Social Q&A: #5 Potential vs actual impressions

Brand Dig: Nike, Pirelli and Chevrolet confront age discrimination

March Adsanity: how brands can leverage live events through social media

Where are the women? Pulsar & HERE tackle gender differences through research

Social Q&A: #4 Why you need to know about historical previews

Brand Dig: Pepsi, New Balance and Facebook battle fake news

Brand Dig: John Lewis, M&S & Aldi all tackle Christmas in a very different way

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