How Stuff Spreads: “the most successful people” meme

How did the “most successful” meme go viral? ‪Our analysis shows that the virality tipping point for this meme (now at 32 million impressions and counting) was @sarah_edo’s clever spin on @APompliano‘s tweet‬. ‪Here’s a play-by-play of how it spread: @APompliano’s list...


  • Communities
    A breakdown of esports fan communities
  • Behavior
    The most confusing and necessary feature: the state of blocking in 2018
  • News
    How #MerciArsène replaced #WengerOut, and even exceeded #ThankYouSirAlex
  • News
    The great Cambridge Analytica/Facebook roundup

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