Insights

How Stuff Spreads: “the most successful people” meme

How did the “most successful” meme go viral? ‪Our analysis shows that the virality tipping point for this meme (now at 32 million impressions and counting) was @sarah_edo’s clever spin on @APompliano‘s tweet‬. ‪Here’s a play-by-play of how it spread: @APompliano’s list...

Trending

  • Communities
    A breakdown of esports fan communities
  • Behavior
    The most confusing and necessary feature: the state of blocking in 2018
  • News
    How #MerciArsène replaced #WengerOut, and even exceeded #ThankYouSirAlex
  • News
    The great Cambridge Analytica/Facebook roundup
Platforms

Are people using Twitter Bookmarks?

Back in February, Twitter announced that it was rolling out its Bookmarks feature, a...
Platforms

Social networks are getting less graphically diverse: why?

What Starbucks and Whole Foods did for hip neighborhoods, and Ikea did for city...
Communities

Twitter Passion Report: how the Cook for Syria campaign provides foodies for thought

We’ve been running a series based on our research work with Twitter, uncovering a...
Behavior

Why memes matter: our best shot to talk about the world in the post-truth era

Insights

Twitter Passion Report: how the Hard Rock Cafe could take some music lessons from Jeremy Corbyn

What has the Labour Party got in common with Tanqueray? From #Grime4Corbyn to Gin...
News

A few bad apples: the vocal, tiny (1%) minority starting most wars on Reddit

Can social media platforms do anything about online conflict and abuse without restricting free...
Communities

Twitter passion report: how brands could engage TV and film buffs

Recently we introduced our work with Twitter, uncovering a series of audiences on the platform...