Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.


On Russian VK, the Ukraine whistleblower scandal has played out very differently

Russia's largest social network reacted to the scandal very differently than Twitter


  • News
    Pulsar joins Access Intelligence to create end-to-end marketing intelligence solution
  • Communities
    How patients, doctors and the public talk about cancer on social media and the web
  • Communities
    We listened to 2000 CIOs on social media: here’s what they say
  • Insights
    Prospecting college students: the California university edition

Along with the market, the erectile dysfunction conversation is growing up

From a metaphor to an honest conversation

Met or MOMA? NYC’s favorite social museum

Most visited museums aren’t always the most followed on social media

How did a spotty dress from Zara go viral online?

‘That dress’ has made a meme out of fashion

Virtual influencers: what do they say, who follows them and why?

Being a ‘personality’ doesn’t mean being a person any more

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases

Apology videos that work, and ones that only make it worse

On YouTube, it’s surprisingly hard to say I’m sorry