The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Trending
Behavior

Introducing The Public Emotions Framework

An always-on snapshot of how we are feeling, collectively

Trending

  • Communities
    The Most Influential TikTok Collab Houses
  • NewNormal
    How Substack took over newsletters
  • Behavior
    Introducing The Public Emotions Framework
  • Behavior
    Mapping The #NewNormal
Communities

#CancelNetflix: The communities leading the boycott

How conservative communities stoked the culture wars over a French movie
Insights

How the gaming audience changed over lockdown

New audiences, a geographical split, and first-person shooters
Insights

How the top concerns of CIOs shifted during Covid

Less blockchain and machine learning, more of the 'human side' of tech
Insights

The Airline Social Brand Personality Index: Before and After Covid

Measuring Social Brand Personality of Delta, British Airways, and Lufthansa
Insights

US Higher Education: the impact of a tumultuous year on Ivy League brands

We measured the Social Brand Personality of Harvard, Columbia & Princeton
NewNormal

Revisiting The Public Emotions Framework

The latest on how we're feeling, collectively
Behavior

What’s the world saying about the economy?

The conversation around finances, and how it's evolved.