Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.


One of the biggest marketing campaigns this year was a fight

“From the United Kingdom”…to a global audience?


  • News
    Pulsar joins Access Intelligence to create end-to-end marketing intelligence solution
  • Communities
    How patients, doctors and the public talk about cancer on social media and the web
  • Communities
    We listened to 2000 CIOs on social media: here’s what they say
  • Insights
    Prospecting college students: the California university edition

Flightshame: another Swedish trend in the climate conversation

Climate-related trends seem to start in Sweden, then spread everywhere else.

On Russian VK, the Ukraine whistleblower scandal has played out very differently

Russia's largest social network reacted to the scandal very differently than Twitter

Along with the market, the erectile dysfunction conversation is growing up

From a metaphor to an honest conversation

Met or MOMA? NYC’s favorite social museum

Most visited museums aren’t always the most followed on social media

How did a spotty dress from Zara go viral online?

‘That dress’ has made a meme out of fashion

Virtual influencers: what do they say, who follows them and why?

Being a ‘personality’ doesn’t mean being a person any more

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments