Can social data show Macron’s journey from a nobody to a very significant somebody?

Macron Blog Header

  Emmanuel Macron’s rise to power has been called ‘meteoric’, ‘surprising’, and even ‘mysterious’. But can social data tell us about this dark horse and his unlikely win?   First things first, can we infer the direction of the election using social media? Well, that’s a tricky one…but we can see that the word Président is far more readily associated with #EnMarche and @EmmanuelMacron than Marine Le Pen or Le Front National, and that (faire) barrage – to block – is in the top five words associated with Le Pen. So, although we can’t say with certainty that social data could have revealed the result before the ballot papers did, things on social definitely weren’t looking good for Le Pen....

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How the GE2017 conversation was commandeered by an intergalactic space lord

Buckethead Blog

  Amidst a night of arguments, tension, exit polls, surprises and hasty minority government maths, a very British tradition provided some welcome comic relief. Those of us that stayed up to watch could rightly assume that they had, in fact, dropped off and were dreaming when they saw Mr Fishfinger swimming in the background as Tim Farron gave his victory speech in Westmorland and Lonsdale.   Irregular election candidates are right up there with the other bastions of British strangeness – along with Morris Dancing, Cheese rolling, and Bog Snorkling. As well as entertaining us, they remind us that we live in a truly democratic country, and that you’re free to make a complete fool of yourself in front of...

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‘The Data on Daters’ – How do online daters talk about the apps they use?

Dataondaters

Brief encounters or meaningful matches? Imagine it’s 2007 and you announce to a room full of your friends that you’re dating someone from the internet. Their reaction would probably be one of shock and concern – are they a real person? Aren’t they a complete weirdo? Is it safe? Why don’t you meet someone from the real world? Now fast forward to 2017 and the scene is entirely different. A few of your friends are more likely to respond with their own tales of using dating apps. In fact, a quarter of people in the UK have at least one dating app installed on their phone. And with it, mentions of ‘dating apps’ are increasingly popular… This shows the number...

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“Covfefe” – a harmless typo or a calculated distraction?

Covfefe Trump

  Donald Trump’s administration is rapidly becoming defined by the president’s late-night tweeting. His messages usually spark the internet into action as people race to decipher the true meaning behind his words. Just after midnight on 31 May, the president tweeted: “Despite the constant negative press covfefe.” And that was it. No context, no explanation. The tweet spread like digital wildfire over the next 24 hours as the internet grappled with its significance and flirted with what it could mean. And of course there were memes. Lots of memes. Meanwhile at Pulsar, we decided to track the conversation to see how it would evolve. There was a huge spike in posts and engagements immediately after Trump tweeted his cryptic message...

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#WengerOut: the evolution of a hashtag

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 Now that the ink has dried on Arsène Wenger’s new contract, our resident Gooner and researcher Sameer Shah investigates the ultimately futile social media-led campaign to get the manager to leave Arsenal. In a world of political protests, entertainment events and campaigns battling for visibility, a curious trend has recently developed: the entirely unrelated presence of posters or banners containing two words: WENGER OUT. This simple two-word statement about Arsène Wenger, manager of Arsenal Football Club, has become a global phenomenon…   From Anti-Trump protests in London: #WengerOut banner at a Trump protest 😂😂😂😂😭😭 pic.twitter.com/iNAnGs9goK — MARCUS JOSIAH (@AmDASHY) February 21, 2017   To a Coldplay concert in Singapore: A Wenger Out banner was spotted at a Coldplay concert in...

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Welcome to Miles, our latest Business Development Executive

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Whose idea was it to do these new starter blogs? Pulsar is growing so quickly, the blog can’t keep up! Anyway, the Pulsar team extend a huge welcome to Miles, our newest BDE, working in Inside Sales and hoping to move into being a full 360 BDM as soon as possible. Alongside that Miles will be focusing having a good time, socializing in the local pub and eating everything in the nearest mile. And now, over to you Miles…     Tell us, where have you been up until now? I grew up on the beach in Bournemouth, went to uni in Birmingham and then moved to the city 3 years ago via Mumbai, India. But, that wasn’t a ‘gap...

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How Gaming Marketing Grew Up – Part 2: Shock, Emotion and Creativity

GamingGrewUp

In Part 1, we explored how, just 20 years ago, gaming was perceived to be targeted to a young audience; vying for attention during the Saturday morning cartoons and laden with shouts of ‘radical’ and ‘awesome’. Then, as home console gaming shifted into the 3D space, graphics became more realistic (well, with some growing pains) and themes became darker. Naturally advertising had to adapt. There was a definitive pivotal point with the stirring PlayStation advert covered in Part 1, but we should also mention the… weird side of PlayStation.   PlayStation brought to you by… an Aphex Twin video director (1999) In 1999, a somewhat bizarre advert centred around an ‘unusual’ Scottish girl aired, in which she talked about the...

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A big welcome to our newest hire, Jeremy!

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You don’t need me to tell you how Pulsar continues to pull in some of the finest talent out there – and this week, Jeremy joins us as Enterprise Business Development Executive to be based in our New York office, locating and recruiting new brands to work with Pulsar’s cutting edge technology.     So Jeremy, over to you…   Tell us, where have you been up until now? I was born in Pittsburgh, Pennsylvania and I graduated nearby, from the California University of Pennsylvania. That is where I studied Marketing and Public Relations. Shortly after, I began working for the AMPD Group as their Marketing Manager and VIP host for one of their premier nightclubs. After two years, I decided to...

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How companies are treading that fine line between pushing boundaries and overstepping the mark

Overstepping mark

  ‘Exploitative’ and ‘insensitive’ are certainly not words that you want to be associated with your brand. Yet, it currently seems that not a week goes by without brands being forced to apologise to their customers with their tails tucked between their legs. When we switch on our TVs, scroll our Facebook feeds or tune into the radio, we want adverts to resonate with us…maybe even make us smile, laugh a little, or encourage us to buy that thing that we hope might improve our lives (for at least all of 5 minutes). What we definitely don’t want, however, is for these adverts to offend us. Yet, at a time when opinions are often polarized and sensitive issues proving highly...

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A big welcome to Lucy Illidge, our new Enterprise Business Development Executive

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Yep, another new starter. Ain’t no stopping Pulsar’s growth. And now, we welcome Lucy Illidge, Pulsar’s newest Enterprise Business Development Executive. She’s going to predominantly be working within the Middle Eastern markets and becoming an unabashed brand advocate. So Lucy, over to you… Tell us, where have you been up until now? I graduated from the University of Manchester back in July and made the most of my last ever 4 month summer with a lot of holidays! I brunched a lot in Bahrain, explored Greek islands with my boyfriend then did a USA road trip around Texas with my fam. It was fabulous. So, I’ve had a short history before Pulsar. And then, I filled the past 8 months with IT sales....

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