Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.


Along with the market, the erectile dysfunction conversation is growing up

From a metaphor to an honest conversation


  • Behavior
    Why do people watch Love Island?
  • Insights
    How sustainability took over the bottled water conversation
  • Behavior
    Can we see burnout online?
  • Communities
    The war seemed over: here are the least used emojis

Met or MOMA? NYC’s favorite social museum

Most visited museums aren’t always the most followed on social media

How did a spotty dress from Zara go viral online?

‘That dress’ has made a meme out of fashion

Virtual influencers: what do they say, who follows them and why?

Being a ‘personality’ doesn’t mean being a person any more

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases

Apology videos that work, and ones that only make it worse

On YouTube, it’s surprisingly hard to say I’m sorry

Is the Twitter ratio getting out of hand?

Inflation is taking a toll on Twitter’s favorite pile-on