The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.


How Gut Health & the Microbiome Went Mainstream

How (and why) audiences are becoming more aware, and interested in gut health


  • Insights
    Attitudes to the Covid vaccine across US cities
  • Behavior
    How did audiences behave on Giving Tuesday?
  • Insights
    Brand Personality of Streaming Platforms in 2020: Netflix Vs Prime Vs Disney+
  • Insights
    How the gaming audience changed over lockdown

Introducing Pinterest Data on Pulsar: visual trends & insights

Tap into the visual discovery platform

Electric Vehicle Growth: the brands, consumers, and EV public opinion trends in 2021

Consumer & societal attitudes towards EVs

The Cultural Influence of a TikTok Virtual Influencer: FN Meka

The maker of absurd cultural and brand remixes like the AirPod shotty

European Super League Fan Reaction: which clubs gained & lost fans?

Here's what fans are saying about the Super League plan

The audiences behind Seaspiracy

Different communities talk about the Netflix Documentary differently

How search insights complement social media data

Comparing implicit and explicit signals using Pulsar

As Vaccine Confidence Grows, the Public warms to Moderna

The Pulsar Vaccine Sentiment Index – tracking public and HCP perception of COVID Vaccines