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The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Communities

The audiences behind Seaspiracy

Different communities talk about the Netflix Documentary differently

Trending

  • Insights
    Attitudes to the Covid vaccine across US cities
  • Behavior
    How did audiences behave on Giving Tuesday?
  • Insights
    Brand Personality of Streaming Platforms in 2020: Netflix Vs Prime Vs Disney+
  • Insights
    How the gaming audience changed over lockdown
Marketing

How search insights complement social media data

Comparing implicit and explicit signals using Pulsar
Behavior

As Vaccine Confidence Grows, the Public warms to Moderna

The Pulsar Vaccine Sentiment Index – tracking public and HCP perception of COVID Vaccines
Insights

How did the British public react to Rishi Sunak’s 2021 budget?

We explored the topics and emotions that dominated online conversation in the 24 hours following the budget
Behavior

The Covid Vaccine Sentiment Index: tracking public attitudes toward each vaccine

How public opinion is developing around each vaccine, from Pfizer BioNTech to Oxford-AstraZeneca
News

Introducing Pulsar First: upload your first party data into Pulsar

Import your owned data into Pulsar (via API or .CSV) to unlock deeper customer insights
Insights

Social Brand Personality of US Wireless Carriers in 2021: Verizon vs AT&T vs T-Mobile

How customers' perception of leading US carriers shifted over the pandemic
Insights

How Netflix brings niche topics into the mainstream

The impact of The Queen's Gambit, Tiger King & more on search and social data