The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Behavior

How our appetite for gut health changed lifestyle choices & behaviors

Increased public awareness is impacting what we choose to put into our bodies

Trending

  • Insights
    Attitudes to the Covid vaccine across US cities
  • Behavior
    How did audiences behave on Giving Tuesday?
  • Insights
    Brand Personality of Streaming Platforms in 2020: Netflix Vs Prime Vs Disney+
  • Insights
    How the gaming audience changed over lockdown
Behavior

How Skindie Brands came to define 2021’s brow makeup trends

Self-expression and distinctive styles the key priorities for consumers
Behavior

The audiences bringing NFTs into the Mainstream

NFTs are now a bigger topic than 'crypto': but who's talking about them?
Communities

Which audiences are talking about the new IPCC climate report?

The communities reacting to the UN's climate change report
Insights

What’s happened to #hotgirlsummer?

How the meme means different things on different social platforms
Communities

Booktok: how TikTok and Gen Z re-invented the book club

A new type of community born from the intersection of society's oldest and newest media types
Insights

Apple vs Facebook: Brand Personalities in 2021

Using Pulsar's Social Brand Personality Index, we map the evolving perceptions of the Big Tech giants
Behavior

Giving Tuesday: How a charity hashtag turned into a global movement

An evolution in both audience composition and network effects

Request a Demo