The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

The Samsung vs. Apple court case shows the value of social media research

A Social World of Whisky Part 1: Big Drinkers, Small Talkers?

Identifying Top Influencers with Social Network Analysis

Real-time Marketing on Twitter: Raising Awareness vs Changing Behaviour

How IRN-BRU made its first million

How Videos Goes Viral: the role of audience networks

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