The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Best of both worlds: sharpening up qualitative research with social insights

Cat people vs dog people, explained by Facebook

#SnapChart: Beauty is a big deal on social media in Italy

The Outnet & Pulsar visualise how people share moments of “joy”

How Discovery used Pulsar to identify the key personas of their TLC audience

#SnapChart: How social media activity drives concert ticket sales

Snapchat, One Year On: why it’s the network of choice for millennials

The Journey of an Image: the evolution of visual social media in our TEDx talk

Helping Mazda gain value from social media activity

VIRAL: insights into flu on social media and the importance of marshmallows

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