The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Do Netflix viewing figures map onto cultural relevance?

The Audience of Fandom with Andy Crysell

Introducing SEARCH: Instant global news search & discovery

The Audiences of Sustainability

What did people talk about on GivingTuesday 2023?

  • Charity

What is Competitor Analysis? How to Master a Competitive Edge

9 innovations we built into Pulsar in 2023

The Audience of Dust with Jay Owens

On Mic, On Brand – podcasts’ untapped audiences and their symphonic relationship with sponsors

  • Media & Entertainment

The 4 Types of Market Segmentation

  • Type

  • Industries

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    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation