Pulsar Crisis Oracle
Spot the Risk Before the Headline
Brand crises don’t appear overnight: they start as weak signals buried in noise. Crisis Oracle scans your brand data 24/7 to detect emerging risk in real time, giving your team the foresight to act before issues escalate into a crisis. Shift from reactive monitoring to predictive intelligence.
Think in Narratives, not Posts
Crisis Oracle looks at brand conversations as narratives not isolated posts.
Only content that is truly about the brand, and meaningfully negative, is considered risk, with narratives clustered across all languages, all formats and all data sources. Each risk narrative is tracked continuously, minute by minute, as it evolves.
Quantifies Negative Momentum
Crisis Oracle is powered by our proprietary momentum scoring agent P.U.L.S.E™ (Persistent Upshift in Latent Signal Emergence).
Rather than asking “Is sentiment negative?”, PULSE asks: Is this narrative gaining dangerous momentum? PULSE calculates a momentum by combining volume, visibility, and velocity signals, producing a stable, comparable measure of narrative risk that reflects trajectory, not just volume.
Assesses Risk like a Brand Expert
Raw scores aren’t enough in high-stakes situations that require nuance.
Crisis Oracle includes a Referee agent that knows your brand and understand the context of your industry. The agent reviews each narrative with that context and produces a concise, human-readable assessment of what’s happening and why. This balance of mathematical rigor plus bounded AI judgment ensures decisions remain explainable, auditable, and trustworthy.
Alerts you – Only when Necessary
Crisis Oracle is built for how PR and comms teams actually work:
It alerts only when something changes, with hourly notifications on escalation or de-escalation, and daily digests summarizing all active narratives