Stop guessing, start knowing: introducing the upgraded Crisis Oracle

As online conversation continues to move faster and fragment across channels, it is becoming harder for brands to distinguish low-level noise from genuine reputational risk. The upgraded Crisis Oracle has been designed to help your team detect, measure, and prioritize emerging threats with greater confidence.

What’s New in Crisis Oracle?

1. Measure threats across three independent dimensions. Every alert is now scored on Spread (how many people are pushing the narrative), Intensity (how aggressively it is changing), and Amplification (how far it is reaching). This helps show whether a situation is being driven by participation volume, rapid momentum, wider visibility, or a combination of these factors.

2. Pinpoint the exact stage of a threat. We have replaced the old labels with a new four-stage framework: Signal, Narrative, Escalation, and Crisis. Each stage reflects a meaningful shift in the scale and momentum of a narrative, giving you a clear read on whether a situation is building or fading.

3. Spot asymmetric risks earlier. Crisis Oracle can now flag situations where a small number of highly active or coordinated voices are generating disproportionate activity. This gives your team an early warning signal without overstating every spike as a full crisis.

4. Understand the story at a glance. We have completely redesigned the alert emails. You will now see an intuitive cluster title and narrative summary instead of opaque labels like "Story 0." Key metrics including volume, velocity, and impressions are surfaced prominently at the top of every alert and each alert now includes up to five high-visibility sample posts drawn from across different channels; giving you far richer context to make fast, confident decisions.

Try it for yourself

This methodology has been rigorously validated against 451 clusters across five major brands to ensure its accuracy and reliability.

It will be deployed automatically to all current clients with access to Crisis Oracle. No action is required—the next alert you receive will feature the new format and methodology, ready to help you act with clarity.

Interested in seeing how Crisis Oracle can protect your brand? Simply fill in the form below.