Video is where culture happens. Now you can understand it, at scale.

Think about where the most compelling, surprising, and culturally relevant moments are being created right now. They're not in a tweet or a blog post; they're in videos. By 2026, 76% of all mobile traffic data involves watching or sharing video. 

That's not a passing trend, but rather a transformation in how people express themselves, form opinions, and talk about brands.

Until now, that world has been largely invisible to social intelligence.

Text-based conversations have always been analyzable; you could search them, tag them, measure them, and turn them into insight. But video? Video has mostly been a black box. You could see how many views something got, but not what it meant, what people were saying, or why it was resonating. For any team trying to truly understand an audience, that's a critical blind spot.

With video intelligence, that blind spot is now closed. 

We're introducing a major expansion of Pulsar that brings the same depth of analysis you already rely on for social and news content—topic detection, sentiment, trends, audience understanding—and applies it directly to the content of any video, at scale, across YouTube, Twitch, Instagram Reels, and beyond.

What this actually means in practice:

You can now track not just whether a video mentions your brand, but understand how people feel about it in context. You can spot a trend forming in video content before it crosses over into mainstream conversation. You can understand what a viral moment means: which narratives are being reinforced, which emotions are being triggered, and which audiences are driving it. And if you choose, transcription of spoken content can be automatic, making it instantly searchable and analyzable.

This works across multiple platforms simultaneously, so you're not getting a fragmented view of one corner of the internet. You're seeing the full picture. And because video is a global medium, the analysis works across languages too, so a trend emerging in Brazil or South Korea is just as visible and understandable as one happening in the US.

Think of it this way: Pulsar has always helped you understand what people are saying. Now it helps you understand what people are showing. So not just what they say, but how they say it, and the context around it. And that changes everything about how deeply you can know an audience.

The era of relying only on video captions and treating video content as un-analyzable is over. The brands and agencies who move first on this will have an insight advantage that's genuinely hard to replicate. 

Interested in learning how video intelligence can help you better understand your audiences? Fill in the form below to see it in action.