How the Foreign, Commonwealth & Development Office Uses Pulsar to Navigate Global Communications in Real Time
- Agencies
When an international crisis breaks, the window to shape the story is narrow – you have to act fast. For the UK’s Foreign, Commonwealth & Development Office (FCDO), responsible for British diplomacy across virtually every country in the world, that’s their baseline.
With approximately 160 users spanning London’s Communications Directorate to embassy teams worldwide, the FCDO uses Pulsar TRAC to track public sentiment in real time: setting up searches on day one of a crisis, feeding insight to ministers hour by hour, and monitoring bilateral relationships for friction before it becomes a headline.
![We use information [from Pulsar] for anything from giving reports to the Foreign Secretary, to Ministers, to their special advisors, to policy teams,"](https://www.pulsarplatform.com/wp-content/uploads/2026/05/FCDO-David-Hart-case-study-quote-2.png)
Audience segmentation means they understand who is driving which narratives, and on which platforms. Multilingual capability means embassy teams around the world can run searches without routing requests back through London. Pulsar allows the FCDO to have intelligence infrastructure that’s always on, globally scaled, and flexible enough to serve a minister briefing and a country-level comms strategy in the same day.
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