The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.


The ‘shape’ of the audience & the Twitter/Pulsar partnership – Q&A

A Q&A with Marc Geffen on delivering audience intelligence for advertisers

Pulsar’s most recent award noms….

Kudos from The Drum, The Lovies and The Media Research Group

The ‘Future of Work’ is changing. So is the focus for consulting firms

Flexible working takes the spotlight, but diversity & inclusion remain hot topics

New on Pulsar CORE: a bird’s eye view of how your brand is doing

Monitor your content performance & brand audience growth, at a glance

How Netflix’s The Social Dilemma impacted the Big Tech conversation

Who are the communities driving talk around social manipulation?

#CancelNetflix: The communities leading the boycott

How conservative communities stoked the culture wars over a French movie

How the gaming audience changed over lockdown

New audiences, a geographical split, and first-person shooters

How the top concerns of CIOs shifted during Covid

Less blockchain and machine learning, more of the 'human side' of tech

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