The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Behavioral segmentation in marketing: Definition, use cases and examples

Understanding sentiment analysis: A detailed guide

A guide to social media demographics

  • Tech

Introducing Pulsar 3.0

  • Tech

The rise of VTubing, and the audiences behind it

  • Media & Entertainment

Unzipping the gorpcore trend to understand the brands & communities driving it

  • Fashion

FT names Pulsar’s parent company one of Europe’s fastest growing companies

  • Business Services

What is market segmentation? A detailed look at segmenting your customer base

  • Business Services

Why should you curate a buyer persona story?

  • Business Services

8 innovations we built into Pulsar in 2022

  • Business Services
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  • Industries

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