On-demand webinar: the rise of CBD as seen through social data

We recently ran a webinar featuring a (non-psychoactive) guide to social trends measurement. In this webinar we discussed what it takes to spot and contextualise a rising trend on social media – in this case, Cannabidiol (CBD).

We provided a sneak peak of Pulsar’s virality model – which helps us to evaluate trends such as CBD in a systematic way. We also looked at trends audiences and how the composition of an audience impacts the spread of a viral topic on social media. You can read through the full report here.

 

In this session we covered:
  • Spotting and contextualising a rising trend: CBD case study
  • Evaluating trends in a systematic way: A sneak peek of Pulsar’s virality model
  • Understanding trend audiences: how audience composition impacts spread

Where next?

Behavior

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments
Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases