On-demand webinar: the rise of CBD as seen through social data

We recently ran a webinar featuring a (non-psychoactive) guide to social trends measurement. In this webinar we discussed what it takes to spot and contextualise a rising trend on social media – in this case, Cannabidiol (CBD).

We provided a sneak peak of Pulsar’s virality model – which helps us to evaluate trends such as CBD in a systematic way. We also looked at trends audiences and how the composition of an audience impacts the spread of a viral topic on social media. You can read through the full report here.

 

In this session we covered:
  • Spotting and contextualising a rising trend: CBD case study
  • Evaluating trends in a systematic way: A sneak peek of Pulsar’s virality model
  • Understanding trend audiences: how audience composition impacts spread

Where next?

NewNormal

Revisiting The Public Emotions Framework

The latest on how we're feeling, collectively
Behavior

What’s the world saying about the economy?

The conversation around finances, and how it's evolved.