On-demand webinar: the rise of CBD as seen through social data

We recently ran a webinar featuring a (non-psychoactive) guide to social trends measurement. In this webinar we discussed what it takes to spot and contextualise a rising trend on social media – in this case, Cannabidiol (CBD).

We provided a sneak peak of Pulsar’s virality model – which helps us to evaluate trends such as CBD in a systematic way. We also looked at trends audiences and how the composition of an audience impacts the spread of a viral topic on social media. You can read through the full report here.

 

In this session we covered:
  • Spotting and contextualising a rising trend: CBD case study
  • Evaluating trends in a systematic way: A sneak peek of Pulsar’s virality model
  • Understanding trend audiences: how audience composition impacts spread

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