On-demand webinar: the rise of CBD as seen through social data
We recently ran a webinar featuring a (non-psychoactive) guide to social trends measurement. In this webinar we discussed what it takes to spot and contextualise a rising trend on social media – in this case, Cannabidiol (CBD).
We provided a sneak peak of Pulsar’s virality model – which helps us to evaluate trends such as CBD in a systematic way. We also looked at trends audiences and how the composition of an audience impacts the spread of a viral topic on social media. You can read through the full report here.
In this session we covered:
- Spotting and contextualising a rising trend: CBD case study
- Evaluating trends in a systematic way: A sneak peek of Pulsar’s virality model
Understanding trend audiences: how audience composition impacts spread