Introducing Pulsar CONTACTS: the most dynamic Media Contacts Database

Introducing Pulsar CONTACTS: the most dynamic Media Contacts Database

27th February 2024

Today we’re launching Pulsar Contacts, the most up-to-date global media contacts database designed to elevate your media efforts and overcome the limits of traditional media contact databases.

Pulsar has always equipped users with advanced insights to understand their audiences and create better campaigns, and now we’re expanding the tools available to help you successfully activate those campaigns. 

For Communication and PR professionals that requires the right media contacts database. A database that allows you to: discover the right contacts, build and manage meaningful connections, directly engage your chosen contacts, and analyze your success to drive continuous improvement. All while constantly evolving and keeping up to date with the dynamic nature of the media landscape to make sure you have access to the freshest contact data possible. 

That's why Pulsar CONTACTS was built.

Packed with tools to elevate your proactive media activities, CONTACTS offers unmatched scale across millions of global contacts and outlets. Combining intuitive search with extensive filters, customizable groups & media lists, and integrated distribution tools to directly engage your chosen contacts with comprehensive insights to analyze and measure your success. 

CONTACTS connects you to the broadest range of accurate and verified contacts globally. Search beyond traditional media journalists, newsrooms, and editorial teams to social influencers, podcasters, bloggers, and even leading academics and contributors so you can find, research, connect, and engage the right contacts to amplify your story.

The quality of any media database is directly tied to the quality of its data. As the media environment continues to accelerate and evolve in unpredictable ways, it’s easy for media databases to become outdated and marred by quality issues. 

Out-of-date, irrelevant, or inaccurate databases risk your message going unheard and your story not being told to it’s fullest potential. Imagine finding out the profiles, contact details, or data of the people you’ve chosen as the best bet to amplify your story are out of date and you’ve missed your opportunity to maximize your outreach, and wasted precious time and resources. 

That’s what sets Pulsar CONTACTS apart. 

It contains the most complete, accurate, and up-to-date data driven by an innovative combination of tech, AI, and human research to create the most dynamic database. 

Our generative contacts pipeline extracts real-time news data from the 5 million articles we ingest daily, leveraging our proprietary media graph to map and connect news and real-world entities and ensure the most up-to-date contacts and outlets search possible. 

AI-enrichment analyzes diverse data sources to create the deepest and richest multi-dimensional contact profiles. CONTACTS has seen as many as 30,000 updates a day - a rate impossible to match with old-school 1:1 media research methods - including identifying real-time changes in job roles and “beats” to ensure the most accurate and up-to-date profile data. 

Advanced Natural Language Processing (NLP) and Named Entity Recognition (NER) allow us to discover new real-world contacts as new data sources emerge or existing data changes, continually evolving and growing the database. At the time of writing, we’re uncovering thousands of new contacts each month, on top of the millions of global contacts and outlets already in the database. 

New entities are identified and extracted in real time, allowing you to immediately discover and engage contacts and experts covering new people and emerging topics. Whether you're working on a product launch, a brand campaign, or doing outreach for a thought leadership opportunity, see who’s writing about it in real time. 

This innovative technology supports the freshest data and is complemented by our specialist in-house research team who are continually verifying contacts to check for nuance and ensure the highest quality of data. A best-of-both-worlds approach, unlocking results beyond what’s possible using traditional methods. 

All so you can have confidence that you’re leveraging the most advanced technology, in the best possible solution, to connect and engage the right contacts to drive the most effective communication strategies. 

Pulsar Contacts is available now. Features include:

  • Comprehensive database of global contacts - Search for media contacts worldwide, including the US, UK, Australia and New Zealand, Europe, the Middle East, Africa, and South East Asia.
  • Detailed contact profiles - Discover valuable information including verified contact details, preferences, bios, and pitching tips to help you plan and shape your outreach.
  • Searchable Recent Coverage - Discover the contacts writing about new and emerging topics in real-time. 
  • Seamless contact management - Create groups, label relationships, export data, and keep track of interactions with communication records, notes, and comments.
  • Intuitive search and extensive filters - Quick search to instantly locate contacts or outlets, or use filters and saved searches to drill down and find the right contacts across different topics, locations, audiences, and more
  • Intelligent influencer rating - Use our multi-factored influencer rating to assess, prioritize, and identify the right people to amplify your message.
  • Intuitive distribution tools - Create and distribute press releases directly from the platform, streamlining your media efforts.
  • Actionable distribution analytics - Measure the success of your communication activities with comprehensive delivery, open rates, and engagement metrics.

For existing Pulsar customers, please speak to your account manager to find out more about CONTACTS. If you’d like to hear more about how Pulsar can support your business goals, just complete the form below, and a specialist will be in touch.