Viral: tracking the spread of flu on social media

This report dives into the use cases around audience intelligence for the healthcare and pharmaceutical industries, using research around flu and colds.

Where next?

Insights

How big is the spoiler conversation?

With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
Insights

The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.