Viral: tracking the spread of flu on social media

This report dives into the use cases around audience intelligence for the healthcare and pharmaceutical industries, using research around flu and colds.

Where next?

Communities

Booktok: how TikTok and Gen Z re-invented the book club

A new type of community born from the intersection of society's oldest and newest media types
Insights

Apple vs Facebook: Brand Personalities in 2021

Using Pulsar's Social Brand Personality Index, we map the evolving perceptions of the Big Tech giants