Marketing to a Nonprofit Audience: a Pulsar workshop

We brought together some of the most advanced practitioners of social and audience intelligence in the nonprofit sector for a knowledge-sharing session about what audience marketing looks like for the charity sector. 

We heard 3 case studies on how different charities use Pulsar to segment their audience, assess interest in topics, reach new audiences, and create compelling content: 

• Amy Dennis from The Children’s Society 
• Becky Brynolf from Shelter
• Midas Gordon-Farleigh from The Bible Society 

As a bonus, our CEO Francesco D’Orazio also presented our latest research on trending causes, where we applied our virality model to understand which causes are garnering the most audience interest online, and how those trends are changing in response to current events.

Fill in the form below, sit back and enjoy the (2h!) video 👇

Where next?

A Guide to Social Media Demographics

Introducing Pulsar 3.0