How Rubicon used WhatsApp to keep its appeal for British Asian Millennials

Rubicon, a much-loved exotic drinks brand in the UK, recently asked themselves a question that will sound familiar to many businesses globally: “how do I stay relevant to a new generation of consumers, and ensure they feel connected to me as a brand?”

Where next?

Behavior

Will Revenge Buying be a Thing Post-Lockdown?

What the data is telling us about consumer behavior coming out of quarantine
Behavior

Introducing The Public Emotions Framework

An always-on snapshot of how we are feeling, collectively