How Rubicon used WhatsApp to keep its appeal for British Asian Millennials

Rubicon, a much-loved exotic drinks brand in the UK, recently asked themselves a question that will sound familiar to many businesses globally: “how do I stay relevant to a new generation of consumers, and ensure they feel connected to me as a brand?”

Where next?

Behavior

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments
Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases