The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

How did a spotty dress from Zara go viral online?

Virtual influencers: what do they say, who follows them and why?

What do people complain about to airlines? And which airlines get the most?

Will being woke & inclusive help (or hurt) your game/movie?

Apology videos that work, and ones that only make it worse

Why do people watch Love Island?

How sustainability took over the bottled water conversation

Is the Twitter ratio getting out of hand?