Author
Sal Morton

Sal Morton

Content Marketing Lead

Sal Morton is Content Marketing Lead at Pulsar Group, where they develop brand and content strategy across social listening, audience intelligence, and narrative intelligence. With over six years of first-hand experience in content, research and communications, Sal translates media and audience data into actionable insight for marketing, PR and corporate communications teams. Prior to Pulsar, Sal worked at Chambers and Partners as a Senior Brand and Content Research Associate, contributing on thought leadership panels at Latham & Watkins, DLA Piper and Travers Smith and to research featured in publications including the Times and the Guardian. Sal holds a first class degree from Queen Mary University of London and a Certificate of Completion from Stanford University School of Engineering. Sal is a Board Trustee at Just Like Us, providing strategic oversight and governance across organizational performance, risk management, and long-term growth to support LGBT+ young people across the UK.

Mapping Brand Crises: When Narratives Move Faster Than Facts

  • Agencies

Social Listening Asia: Reputation and Audience Intelligence in Practice

  • Agencies

Brand Reputation for Celebrities: The 2026 Forecast

  • Agencies

Top 5 Beauty Trends on Social Media 2026

  • Beauty

Narrative intelligence is turning vibes into insight for brands | Webinar recap and key insights

Narrative Intelligence: Media vs Public Narratives | webinar recap and key insights

Breakthroughs in the world of breakouts: how Starface turned pimple patches into pop culture

  • Beauty

The power struggle: what audiences are really saying about the renewable energy transition

  • Government

Simulating Audiences with James He of Artificial Societies

How UCHealth uses Pulsar to refine target audiences and drive precision marketing

  • Agencies
  • Type

  • Industries

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