Dahye Lee
Senior Marketing Innovation Lead
Dahye Lee is a Senior Marketing Innovation Lead at Pulsar, with over 7 years’ experience analyzing how internet culture, media narratives, and digital communities shape brand meaning and public perception. Her work focuses on applying social listening, audience intelligence, and data visualization to inform strategic planning and high-impact communications.
At Pulsar, Dahye delivers insight for organizations including McCann, Pandora, and Twitch, advising on emerging discourse, audience behavior, narrative alignment, and cultural shifts. Her work has been featured at Digiday, SXSW, DMWF, GreenBook, Newsweek, British Vogue and other industry forums.
Dahye is recognized for a culturally grounded approach to identity, aesthetics, and creator-driven influence. She holds an MRes in Exhibition Studies from Central Saint Martins and a BA in Journalism from Sookmyung Women’s University.
