Introducing Crisis Oracle: Predictive Brand Crisis Intelligence, Powered by Agentic AI
Brand crises don’t appear overnight.
They start as small, fragmented narratives, complaints, accusations, calls to action, often buried in noise. By the time traditional monitoring tools detect them, momentum has already built, visibility has spread, and response windows have narrowed.
But what if you could spot the risk before the headline?
Today we’re introducing Crisis Oracle, our Agentic AI system for predictive brand crisis intelligence. Crisis Oracle scans your brand data 24/7 to detect emerging risk in real time, giving your team the foresight to act before issues escalate into a crisis.
From Monitoring to Foresight
Most crisis tools still rely on a familiar playbook: keywords, volume spikes, sentiment scores. These approaches struggle in today’s information environment. They generate noise, miss context, and offer little insight into where a story is going.
Crisis Oracle is built on a different premise: Crises are not posts. They are narratives with momentum.
Instead of tracking individual mentions, Crisis Oracle identifies emerging narratives, measures how fast they’re growing, how visible they are becoming, and how likely they are to spread. This shift, from static sentiment to dynamic momentum, is what enables early, confident intervention.
Built on TeamMates: Pulsar’s Agentic AI Platform
Crisis Oracle is an Oracle-class Insight Agent within Pulsar TeamMates, our agentic AI layer designed to transform Pulsar from a data platform into an operating system for your audience.
TeamMates are specialized AI agents trained to perform complete insight, PR & Comms, and marketing jobs autonomously, working continuously across Pulsar’s live datasets and reasoning layer. They don’t just surface data; they apply judgment.
Within TeamMates:
- Sentinels detect and protect in real time
- Oracles forecast and anticipate
- Analysts research and explain
- Custodians govern and enforce
Crisis Oracle is the first agentic system of the Oracle class: agents designed for prediction, escalation, and scenario awareness, bringing foresight directly into PR and communications workflows.
1) How Crisis Oracle Thinks: Narratives, Not Posts
At the heart of Crisis Oracle is a narrative-first workflow:
- Conversations are clustered into narratives, not treated as isolated posts
- Only content that is truly about the brand, and meaningfully negative, is considered risk
- Each narrative is tracked continuously, minute by minute, as it evolves
This approach ensures that teams see stories forming, not just spikes in activity. Weak signals are parked until they matter. Context enriches understanding without diluting risk.
The result is a clear, stable picture of what is actually threatening a brand’s reputation—and what is not.
2) Quantifies Negative Momentum
Crisis Oracle is powered by P.U.L.S.E™ (Persistent Upshift in Latent Signal Emergence), Pulsar’s proprietary momentum scoring agent for brand risk.
Rather than asking “Is sentiment negative?”, P.U.L.S.E™ asks a more important question:
Is this narrative gaining dangerous momentum?
P.U.L.S.E™ calculates a momentum score (θ) for each narrative by combining three signals:
- Volume: how much negative conversation exists
- Visibility: how exposed audiences are to it
- Velocity: how fast it is accelerating
This produces a stable, comparable measure of narrative risk—one that reflects trajectory, not just volume. P.U.L.S.E™ then maps that momentum onto clear escalation states: Calm → Concern → Incident → Crisis, with built-in persistence to avoid alert fatigue.
3) Assesses Risk like a Brand Expert
Raw scores aren’t enough in high-stakes situations.
That’s why Crisis Oracle includes a Referee agent, an AI reasoner that reviews each narrative, reads exemplar content, and produces a concise, human-readable assessment of what’s happening and why.
The Referee doesn’t override the system. Instead, it adds clarity:
- Explaining why a narrative matters
- Summarizing severity in plain language
- Providing context teams can act on immediately
This balance—mathematical rigor plus bounded AI judgment—ensures decisions remain explainable, auditable, and trustworthy.
4) Alerts You – Only When Necessary
Crisis Oracle is built for how PR and comms teams actually work:
- Alerts only when something changes, not constant noise
- Hourly notifications on escalation or de-escalation
- Daily digests summarizing all active narratives
- Multilingual, multi-source coverage across social, news, and forums
Instead of watching dashboards, teams are informed exactly when action is needed—and given the context to respond confidently.
Interested in learning more about Pulsar Crisis Oracle? Fill in the form below to see it in action.
