Communities

Mercury retrograde: from astrological event to millennial meme

Mercury is going into retrograde on July 26 – and you know what that means. The memes will be endless. Mercury retrograde, if you’re not in the know, is an astronomical phenomenon that –astrology fans would have us believe –...

Trending

  • Behavior
    Shruggie: how the non-emoji emoji continues to thrive
  • Communities
    How @Ocasio2018 lit up interest in socialism
  • Communities
    A breakdown of esports fan communities
  • Behavior
    The most confusing and necessary feature: the state of blocking in 2018
Communities

Twitter Passion Report: how brands need to keep moving the goalposts to appeal to sports fans

We’ve been running a series based on our research work with Twitter, during which...
Insights

Learning to look: Pulsar partners with Manchester School of Arts to understand the difference between how machines and humans look at images

The social data industry does not often cross over with academia, but a new...
Platforms

How “stories” took over social networks

In just a few years, stories have taken over social networks and messaging apps....
Insights

How Stuff Spreads: “the most successful people” meme

How did the “most successful” meme go viral? Lessons for viral marketing: ‪Our analysis shows...
Platforms

Are people using Twitter Bookmarks?

Back in February, Twitter announced that it was rolling out its Bookmarks feature, a...
Platforms

Social networks are getting less graphically diverse: why?

What Starbucks and Whole Foods did for hip neighborhoods, and Ikea did for city...
Communities

Twitter Passion Report: how the Cook for Syria campaign provides foodies for thought

We’ve been running a series based on our research work with Twitter, uncovering a...