Brand Dig: Brands that influence our behaviour, but can they change it?

A manta ray and green sea turtle feed amongst the rubbish after strong winds blew garbage into the mouth of Hanauma Bay, Oahu. Here you can see plastic bags, milk jugs, string, and assorted plastic floating offshore at one of Oahu’s highest-rated beaches.  John Johnson john@onebreathphoto.com

Humans are definitely creatures of habit. Most of us have a daily routine that we rarely deviate from. It includes little things like catching the same train every morning or eating the same type of food – and it’s very hard to break these habits even if there’s a perfectly logical reason to. So when we’re told to act more sustainably by eating less meat, recycling more rubbish, and taking fewer car journeys, it’s perhaps not surprising that only a few of us actually change our behaviour. It’s not just because we’re set in our ways. Some people also think it won’t make a difference. But it can and it does. That’s the thinking behind World Wildlife Foundation’s Earth Hour....

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Pulsar New Starter: Vaishnavi Ravichander

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In our latest blog, meet Vaishnavi Ravichander. Learn more about part of our sales team. Get to know this interesting character a little more below: Tell us, what have you been up until now? I was working at a retail tech start up dealing with brands in the UK. I’m a people’s person so I’ve always loved to work in an environment where I get to interact with different people and before that, I was a lawyer. I moved to London about 3 years ago and decided to switch paths and get into business development. What’s been the most interesting job you’ve had before you found a career at Pulsar? Practicing law in India! Finally, when you take over the...

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Agency Aces: Using Insights to Build Great Creative for Commemorative Days

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Digging into the world of advertising, Kyle looks at what insights creatives are using to birth original concepts that build affinity between brands and people. Happy St. Patrick’s Day, the only day of the year where not only is it acceptable to be tipsy before 7pm, it’s encouraged. Now that we’ve addressed the alcoholic elephant in the room, we can shift our attention towards the insights behind commemorative days like St. Paddy’s. The type of insights that provide creative work with not only a great starting point, but a clear direction to follow. The same insights that create that shimmering lure, as brands connect ideas with various audiences.   St. Patrick’s Day: Guinness Insight – Finding time for a casual drink...

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Pulsar New Starter: Martyna Olejniczak

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In our latest blog, meet Martyna Olejniczak.  Learn more about this chocolate enthusiast and Dirty Dancing fan below as she joins us as the newest member of the Pulsar family, and forms part of our inside sales team. Get to know this interesting character a little more below:   Tell us, what have you been up until now? I was an estate agent. Driving people around in my mini chatting about British weather and their lives, trying to convince them that the house I’m showing is exactly what they need. When they bought enough houses from me, I decided to take myself on holiday and quit. Went to Cambodia, Thailand, some pretty amazing places. And here I am, back to reality....

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Catch Pulsar at ARF 2017 in the Big Apple

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Insight changes everything, and that’s why the ARF Annual Conference (aka Re!Think) will be our next destination, as we find ourselves among the world’s insights, analytics and marketing leaders. The event will be sure to provide a healthy dose of discovery, networking and inspiration into different business realms. Gain first hand access to carefully curated and original research — these actionable truths will meet past, present and future challenges.   Taking place on the 20th and 21st of March at the New York Hilton Midtown, Pulsar will join some of the most innovative business minds from across the globe. Companies from different sectors will all come together under one roof, discussing what’s become the key to finding these business opportunities through...

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Catch Pulsar at SXSW, 10 March 2017

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Taking place from the 10th to the 16th March in Austin, Texas. Pulsar will join some of the brightest business minds from across the globe as tech experts, all come together under one roof to discuss everything from developments in the United States, to innovative new ideas in the international technological ecosystem. Like Pulsar, SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries.     The SXSW Conference provides an opportunity for global professionals at every level to participate, learn, and network. Pulsar helps industries in entertainment, culture, and technology, find insight into...

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Brand Dig: Connecting brands with the protesting trend

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In this blog series, we dig into the world of marketing and discuss brands, news, trends and examples that have made the digital headlines. In this week’s post, researcher Harry looks at how brands are jumping on the protest band wagon.   When an estimated 4.2 million people take part in a Women’s March in the US alone, it’s safe to say that the status quo is over. Fuelled by a media landscape that’s brimming with both anxiety and passion around equality, immigration and the environment, people are protesting for the first time in their lives. So when writing your thoughts on a sign and marching in the streets with other likeminded people is the new normal – what is...

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Pulsar New Starter: Rose Tawil

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In our latest blog, meet Rose Tawil.  Learn more about this pianist and Hollyoaks starlet below as she joins us as the newest member of the Pulsar family, and forms part of our acquisition team. Get to know this interesting character a little more below:   Tell us, what have you been up until now? Recruiting mainly (for three years to be exact). I worked for a marketing recruitment company in London and learn’t a lot about the marketing world in doing so. I was in Manchester before then, teaching piano in the evenings and weekends, and working in a pharmacy in the daytimes – bizarre combo, I know. Before then I was in Liverpool, studying (sometimes). What’s been the most...

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Pulsar helps Pharma join the Online Conversation about P.A.D.

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Pulsar works with many pharma companies, including AbbVie, AstraZeneca, GSK, and Ogilvy Healthworld, to name but a few. In this blog post, we wanted to give you an example of what kind of insights we can dig out from data for the pharma industry, using an example from one of the many researches we’ve set up around therapeutic areas: Peripheral Arterial Disease (P.A.D.), a disease that restricts blood supply to leg muscles. Here’s what we found.   Peripheral Arterial discussion is currently largely dominated by professional health publications and medical research centres. Patients are not hugely involved in the online discussion, and there is little awareness of P.A.D. beyond the medical sphere, due to it being in a relatively early stage of research and...

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Pulsar New Starter: Emmanuel Demuren

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Meet Emmanuel Demuren. This drummer and former ministry of mayhem star is no stranger to controversy, having recently admitted to hating avocados. Manny joins us as the newest member of the Pulsar family, and forms part of our research team. Get to know this interesting character a little more below:   Tell us, what have you been up until now? I’ve always been really curious which is why I studied a social science at University; I like understanding people so it was a fairly natural step to pursue a career in market research. In light of this (after going travelling around South America for a few months) I began my career in research. In my last role I worked as...

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