Brand Dig: The Rewards of an Advertising Campaign that Celebrates Real Health

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In this blog series, we dig into the world of marketing and discuss brands, news, trends and examples that have made the digital headlines. In this week’s post, marketer Kyle looks at how creative is being applied to a industry that is usually very standardised, due to strict regulations. Health it’s the most important thing in a one’s life. This begs the question, why has the health industry lacked such creativity? From the “Don’t smoke or your skin will turn black and eyes will bleed” cigarette package warnings, to the “Get a 5% increase on your life insurance policy if you don’t die in the next 150 years” sleazy insurance ad, it seems to be a recurring trend of preparing...

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Planning and measuring sponsorships: what should you sponsor, and how do you know it worked?

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Should you invest in sponsoring Manchester United in 2017? But do Manchester United supporters even like power tools?   Imagine: you’re a brand selling power tools, and you’re looking to get some more visibility in the market through sponsorships. Great. But where to start? There are so many questions brands need answers to when they are considering using a sponsorship to align with their target audience. Every year, corporate spending on sponsorship reaches a new high, with brands increasingly investing ginormous amounts  in the influencer sphere. But when you’re planning – or evaluating –  the success of your partnerships, what should you look out for? Social media provides a separate universe for a brand’s identity to live in through these partnerships, and Pulsar provides...

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Pulsar New Starter: Deanna Conoscenti

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Meet Deanna Conoscenti, the newest member of the Pulsar family. Deanna has joined Pulsar as part of our Inside Sales team. So diving into the mind of the mind of Deeney (yes that’s me referring to myself by my nickname in the third person, it happens, it’s a thing): I am a gym junkie and certified Personal Trainer, I love photography and I dabble in a bit of soccer (football) on the weekends (when it’s warm). I hail from North Carolina and have been living in London for a year. Its a bit colder than the beaches from home, and a lot less sunny (swallows sadness) but there is so much to do and its an incredible hub for a...

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Brand Dig: Wendy’s, Pret A Manger and Sainsbury’s Find the Right Tone on Social Media

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In this blog series, we dig into the world of marketing and discuss brands, news, trends and examples that have made the digital headlines. This week, researcher Harry looks at how brands use their digital voice and start sounding more like human beings than automated robots. At a time when people are encouraged to review everything from their holiday B&B to the local cafe down the road, there’s no shortage of scathing critiques and flattering reviews online. But there’s a difference between review sites like TripAdvisor and very public social media platforms like Twitter. People use the latter to air their biggest frustrations (whether real or imagined) for one reason: it puts pressure on brands to respond. Yet not every brand...

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New on Pulsar: Spot the Heroes from the Villains with a Glimpse of the Screen

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Today on Pulsar CORE we are releasing a sleeker content dashboard, showcasing all the data you need in one advanced view. Creativity can be used to solve problems that are not always in black and white, it’s what fuels the answers to questions that hang out in the grey area of life. Unfortunately, creativity can be like a small child trying to put out a fire using a fireman’s hose, one uncontrolled mess that was never aligned to fixing the problem at hand. Being able to analyse problems helps pave the way for creative thinking to follow and apply the correct solution. Best and Worst Performing Posts At Pulsar we understand that being able to measure the performance of your...

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2017: #NewYearNewYou with the most popular resolutions

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With the first week of 2017 behind us, the Pulsar office is buzzing with conversations about New Year’s resolutions (which I estimate about 3% of us will keep). Whether you love it, hate it or perhaps you are completely indifferent to the turning of a new year, it is something that is widely discussed on social media. In fact, New Year’s Resolutions were mentioned over 1 million times between December 31st and January 1st on Twitter alone. As we can see from the graph below, which is tracking discussion around New Year’s Resolutions on Twitter, people seem to start thinking about these after Christmas, after perhaps over-indulging in turkey, pudding and two bottles of wine.   The visual below illustrates...

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Catch Pulsar at this year’s Social Media in the Pharmaceutical Industry Conference

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SMi is proud to present the return of their 9th annual Social Media in the Pharmaceutical Industry conference, and guess who’ll be there bright eyed and bushy tailed… US! By 2017, health revenue is expected to reach $26 billion and social media is now at the forefront of global communication, which is why it makes more sense than ever before to know who the individuals sitting in front of the computer screen are. What do they like? What are their values? What are they saying? What tone are they using? How do they feel about certain topics? All these questions can be answered by Pulsar, and the answers allow you to understand your target audience better than ever before. This...

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Brand Dig: From Maltesers to Scope, brands are using the bravery of humour to approach disabilities

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In this blog series, we dig into the world of marketing and discuss brands, news, trends and examples that have made the digital headlines. In this week’s post, marketer Kyle looks at how brands move away from the norm and courageously use creative to change perceptions using genuine audience insights. When it comes to driving awareness for charitable causes, empathy has become the standard mechanism for brands to appeal to the public. The emotive music, soft lighting and dramatic reveal, all aimed to leave you sitting at your desk with a lump in your throat as you hold back those, unproductive, unprofessional office tears, feeling sorry for the characters in this doomed 30 second advert. The problem is as an...

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Start Driving Behaviour Change by Meshing Digital with the Real-World

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While it’s common nowadays for brands to reach out to audiences digitally, it may receive better effects with the help of an offline activation. The opportunity to interact with people and brand in the real world can be more attractive and authentic to the audience due to its personal and direct nature, especially with the lure of celebrities. Also, driving change in the public’s behavior, can be tough (if not nearly impossible) by shouting your messages out alone. The recent book-sharing campaigns that have caused a sensation in the UK, US and China, shone a spotlight on public reading habits and caught our attention. So we decided to have a closer look at the effect of these advocacy campaigns. Hopefully,...

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Happy Holidays from Pulsar

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From everyone at Pulsar, we hope you have a great holiday season and, of course, a fantastic 2017. Just a reminder, our HQ is closed from December 24th 2016 – January 3rd 2017, however, with the exception of UK bank holidays, our in-app support and Zendesk support for our existing customers will still be up and running. We look forward to seeing you all in the new year!