The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

How Sign Salad use Pulsar to understand the semiotics of personal health

Webinar | Compromise: why consumers are avoiding convenience

From de-influencing to no-buy, how audiences are embracing low-consumption trends

  • FMCG

Block Party – how Gen Z fans punished stars over perceived ethical inaction

Momfluencers: how the influencer dream went sour for audiences

Critical Darling vs. Ratings Hit: how do the audiences of Netflix shows differ?

Earth over ease: the audiences compromising for good

Webinar: How brand reputation crises play out

What’s Iconic today?

  • Media & Entertainment

How to escape a PR crisis: how podcaster Andrew Huberman lived a quintuple life and survived to tell the tale

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  • Type

  • Industries

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation