The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Behavior

Giving Tuesday: How a charity hashtag turned into a global movement

An evolution in both audience composition and network effects
Behavior

The Giving Revolution: How behavior around generosity was rewired

Appeals and donations are increasingly made online. How has this evolution changed how we give, why we give, and what we give to?
Behavior

How our appetite for gut health changed lifestyle choices & behaviors

Increased public awareness is impacting what we choose to put into our bodies
Behavior

FOMO: it’s officially back

More reopenings mean more things to miss out on
Behavior

How Gut Health & the Microbiome Went Mainstream

How (and why) audiences are becoming more aware, and interested in gut health
Marketing

Introducing Pinterest Data on Pulsar: visual trends & insights

Tap into the visual discovery platform
Insights

Electric Vehicle Growth: the brands, consumers, and EV public opinion trends in 2021

Consumer & societal attitudes towards EVs
Platforms

The Cultural Influence of a TikTok Virtual Influencer: FN Meka

The maker of absurd cultural and brand remixes like the AirPod shotty

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