The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.


The Webinar is here to stay

The most dominant B2B marketing trend from the #NewNormal will continue to thrive in 2021

Search Data Insights: Social & Search Insights in One Tool

Search & social data are best looked at in conjunction

The Wirecard FinTech Scandal: 3 takeaways from how it played out online

How did information travel online as the firm spiralled towards insolvency?

Airline complaints in 2020: fewer, and quite different (CX)

As one would expect, airline customer concerns have changed radically in 2020

Christmas Ads 2020: Controversy overtakes festivity (of course)

The debate around representation means food & shopping barely register as topics

TikTok & education: what users want to learn about

A bottoms-up curriculum including science, recipes & plastic surgery

How to listen to Reddit Communities: Personal Finance Subreddits

The types of conversation you'll find in personal finance Reddit communities

How are the presidential candidates being spoken about online?

We explore how the public speaks about the candidates and policy issues – and how this compares to News Media coverage