The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, social media research and digital strategy.

Behavior

What do people complain about to airlines? And which airlines get the most?

Airlines get 8 times as many complaints as compliments
Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases
Behavior

Apology videos that work, and ones that only make it worse

On YouTube, it’s surprisingly hard to say I’m sorry
Trending
Behavior

Why do people watch Love Island?

The reasons are clear on paper: drama, humour and chatter
Trending
Insights

How sustainability took over the bottled water conversation

Here’s what gets a water talked about, besides plastic
Behavior

Is the Twitter ratio getting out of hand?

Inflation is taking a toll on Twitter’s favorite pile-on
Trending
Behavior

Can we see burnout online?

People like to talk about it, but do the symptoms show on social media?
Insights

How big is the spoiler conversation?

With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.