Audience Intelligence Blog

A publication covering the digital spaces we inhabit, with a focus on audiences, consumer insights and trends, social media research, digital strategy & how ideas, content and memes spread.

Communities

Will being woke & inclusive help (or hurt) your game/movie?

A network-analysis map to help you navigate political conversations for new releases
Behavior

Apology videos that work, and ones that only make it worse

On YouTube, it’s surprisingly hard to say I’m sorry
Trending
Behavior

Why do people watch Love Island?

The reasons are clear on paper: drama, humour and chatter
Trending
Insights

How sustainability took over the bottled water conversation

Here’s what gets a water talked about, besides plastic
Behavior

Is the Twitter ratio getting out of hand?

Inflation is taking a toll on Twitter’s favorite pile-on
Trending
Behavior

Can we see burnout online?

People like to talk about it, but do the symptoms show on social media?
Insights

How big is the spoiler conversation?

With the Game of Thrones saga finally coming to an end this Sunday, the online conversation about spoilers is reaching fever pitch.
Insights

The audience conversation for TV shows: drops vs. weekly releases

TV shows released all in one 'drop' create a different 'shape' of the audience conversation compared to shows going out weekly.