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How a 16-year-old got us to care about climate change

One social post at a time.
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Is there a viable audience for The Independent Group in the UK?

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It’s the right time for MLB to go after a global audience

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Sundance movies find an audience well before release: how?

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Mapping 1 year of social conversations about Churchill for the National Trust’s new exhibit

How history lives on in social media
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Hot vs hot air: which wellness trends are actually taking off in L.A.?

Some of those wellness “trends” don’t really show up on social media. Others spread fast after media or celebrity prompts