The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.


Glimpsing the Metaverse: Gaming, Community, and Productivity in the New Normal

Where gaming goes, the world is following

Brexit’s Disappearance from the News Cycle

A timeline of how the UK's burning political issue vanished from online conversation

Will Revenge Buying be a Thing Post-Lockdown?

What the data is telling us about consumer behavior coming out of quarantine

Understanding student priorities during COVID-19

The real-time reaction of Britain's university population to the pandemic

Interest in Buying British overtakes Buying Organic for UK consumers

The new normal is shifting how we think about our shopping

Sex and the Socially Distanced City: Snapchat Premium and Onlyfans

A captive audience, and a boom in 'premium' sexual content online

Old Masters Get a COVID-Inspired Makeover

Hope and humour in lo-fi art recreations

Communities and Solidarity in #newnormal times