The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

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Negroni Sbagliato: a cocktail of online communities & trends

A guide to social listening

What is audience analysis? A complete guide

Brand Misinformation Index: the story so far

Desk & Desktop Setup: Where tech, aesthetics and fandoms meet

Audience intelligence has entered the group chat

How to find & define your target audience: the topic-to-audience approach

Beyond demographics: how to research your target audience

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