The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, social media research and digital strategy.


One of the biggest marketing campaigns this year was a fight

“From the United Kingdom”…to a global audience?

Flightshame: another Swedish trend in the climate conversation

Climate-related trends seem to start in Sweden, then spread everywhere else.

On Russian VK, the Ukraine whistleblower scandal has played out very differently

Russia's largest social network reacted to the scandal very differently than Twitter

Prospecting college students: the California university edition

A guide for higher education social specialists for admission strategy

Along with the market, the erectile dysfunction conversation is growing up

From a metaphor to an honest conversation

Met or MOMA? NYC’s favorite social museum

Most visited museums aren’t always the most followed on social media

How did a spotty dress from Zara go viral online?

‘That dress’ has made a meme out of fashion

Virtual influencers: what do they say, who follows them and why?

Being a ‘personality’ doesn’t mean being a person any more