The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Brand Misinformation Index: the story so far

Audience intelligence has entered the group chat

How to find & define your target audience: the topic-to-audience approach

Beyond demographics: how to research your target audience

The latest from the Brand Misinformation Index: Amex & J.P.Morgan

My Aesthetic: the fashion & interior trends behind an expression

The latest from the Brand Misinformation Index: Google & Facebook

The latest from the Brand Misinformation Index: Tesla & Coca-Cola