The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

Pumpkin Spice stages mini-revival – but more ‘Basic’ than ever

How Haircare came to resemble Skincare: Audience Behavior in the Self-Care Space

How Skindie Brands came to define 2021’s brow makeup trends

The audiences bringing NFTs into the Mainstream

Which audiences are talking about the new IPCC climate report?

What’s happened to #hotgirlsummer?

Booktok: how TikTok and Gen Z re-invented the book club

Apple vs Facebook: Brand Personalities in 2021