The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.


How to listen to Reddit Communities: Personal Finance Subreddits

The types of conversation you'll find in personal finance Reddit communities

How are the presidential candidates being spoken about online?

We explore how the public speaks about the candidates and policy issues – and how this compares to News Media coverage

Football fans were asked to pay £14.95 to watch games – here’s how they responded

Which team's fans were most vocal? And how did perspectives change?

The ‘shape’ of the audience & the Twitter/Pulsar partnership – Q&A

A Q&A with Marc Geffen on delivering audience intelligence for advertisers

Pulsar’s most recent award noms….

Kudos from The Drum, The Lovies and The Media Research Group

New on Pulsar CORE: a bird’s eye view of how your brand is doing

Monitor your content performance & brand audience growth, at a glance

How Netflix’s The Social Dilemma impacted the Big Tech conversation

Who are the communities driving talk around social manipulation?

#CancelNetflix: The communities leading the boycott

How conservative communities stoked the culture wars over a French movie