The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Why is it so hard to analyze social media images at scale?

Binaries are no longer the norm, so how should your campaign talk about gender?

Marketers invented Blue Monday, and it worked. But what can they learn from its continued success?

Did the retail industry win the holiday season social media brand battle?

How mattress companies should use social data and behavioral insights to get more people into bed

What’s your score? How Uber’s rating system inspires emotional engagement

New on Pulsar: Platform Launch Pad

New on Pulsar: CORE Creative tab

Guest post: why should you be tracking a social media campaign?

On-demand webinar: what marketers can learn from billion dollar companies

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