How agencies use social data for creative strategy & insights

The revolution in how audiences are reached, measured and understood through social media has not yet been matched by a revolution in creative strategy: what is being said, and how it is being said.

We surveyed strategists, planners, analysts and creatives at 13 leading agencies in the US and the UK in order to uncover how social data informs their insight-generation, creative strategy and process.

How do different agency roles and mindsets influence how an audience is understood? How are the most successful agencies using social data to glean insights and support creative work? And what is the overall purpose of audience intelligence within a creative team?

Download the whitepaper below to uncover our replicable ‘jobs to be done’ framework for social data in creative agency strategy. 

Where next?

Insights

How Haircare came to resemble Skincare: Audience Behavior in the Self-Care Space

Routines built around regular self-care are the order of the day
Behavior

How Skindie Brands came to define 2021’s brow makeup trends

Self-expression and distinctive styles the key priorities for consumers

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