The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Introducing CORE: the new Pulsar product for owned channel analytics

Using Social Panels to manage a major retailer’s loyalty programme

Cricket World Cup: the final

Why Facebook Topic Data is a game-changer for the marketing and research industries

Cricket World Cup: What Twitter has told us so far

Cricket World Cup: What Twitter has told us so far

Identifying the Main Home and Garden Influencers

23 Things You Never Knew You Could Market With #Llamas

#Brits2015: How to track a global music event in real time and what you do with the insight

#WhatIsLovein4Words? We investigate how a trending Twitter hashtag spreads

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    Transactions & Reactions: The Online Credit Card Conversation