The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

On repeat: the audiences behind the ultimate digital behavior

  • Media & Entertainment

Social listening vs social monitoring: What’s the difference between social listening and social monitoring?

Eczema & Atopic Dermatitis: A once intensely private conversation moves online

  • Health

The latest from the Brand Misinformation Index: Samsung

How Colart use Pulsar to support a social insight-driven content strategy

Negroni Sbagliato: a cocktail of online communities & trends

  • Food and Drink

A guide to social listening

What is audience analysis? A complete guide

Brand Misinformation Index: the story so far

How public health researchers use Pulsar to analyze global health topics

  • Education
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  • Industries

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation