The Audience Intelligence Blog

Writing about the digital spaces we inhabit, with a focus on audiences, consumer trends & insights, memes, and digital strategy.

#Brits2015: How to track a global music event in real time and what you do with the insight

#WhatIsLovein4Words? We investigate how a trending Twitter hashtag spreads

#IPASocialWorks: The Guide to Measuring Not Counting

Who’s talking about carbon footprints? Using Pulsar for environmental research

Penguins, Fairies and Lightshows Oh My! The UK’s top Christmas ads in social media

7 big ideas about researching images in social media

Why Big Data is a human problem, not a technology one

Pulsar featured in a new book and a data visualization exhibition! #MappeDelSapere