BNPL: redefining spending habits for audiences?
- Finance & Banking
BNPL has rapidly matured amongst consumers, gaining market share and – in some cases – a degree of notoriety.
It’s transforming how communities around the world manage their finances on a daily basis, from luxury splurges to everyday necessities. And while some argue that BNPL promotes unsustainable spending, others see it as a necessary tool in today’s economic climate.
Using Pulsar TRAC to examine audience and media perspectives, we investigate the shifting trends and perspectives taking place in the BNPL space – and amongst the brands that it touches.
This report looks to explore:
- How BNPL usage has evolved over time
- What the category means to different online communities
- How media and influencers shape attitudes towards BNPL
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