Competitive category landscape
White paper

Competitive-oriented Category Landscape

PDF 2.68 MB

A major global retailer in the beauty industry wanted to gain better insight into their competitor and category landscape. With Pulsar TRAC, they could get a much clearer picture of both. An assessment of how consumers viewed brand strengths and weaknesses in comparison to competitors could be successfully turned into strategic actions.

Download the full story

All fields are mandatory


Latest from blog