The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Will being woke & inclusive help (or hurt) your game/movie?

Social Football Report – Fan Engagement in the Premier League 2018/19

Apology videos that work, and ones that only make it worse

Why do people watch Love Island?

How sustainability took over the bottled water conversation

Is the Twitter ratio getting out of hand?

Fashion Industry Trends, Insights & Market Research: Spring/Summer 2019

Can we see burnout online?

On-demand Webinar: Using social data to understand the gaming (betting) audience

How big is the spoiler conversation?

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation