The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

We teamed up with Twitter to build the future of audience intelligence for advertisers

The ‘Future of Work’ is changing. So is the focus for consulting firms

New on Pulsar CORE: a bird’s eye view of how your brand is doing

How Netflix’s The Social Dilemma impacted the Big Tech conversation

#CancelNetflix: The communities leading the boycott

Using social media research to map different communities in a fandom audience

How the gaming audience changed over lockdown

How the top concerns of CIOs shifted during Covid

The Airline Social Brand Personality Index: Before and After Covid

US Higher Education: the impact of a tumultuous year on Ivy League brands

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