The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Social audience development: the newspaper edition

How politics took over the DNA test conversation

Finding beauty in social data: 2019 beauty trends, market research & analysis

  • Fashion

The war seemed over: here are the least used emojis

Finding the right influencers: the audience-first strategy

How petitions go viral

Case study: how Pulsar CORE helped Dr. Martens show social media ROI

Thrifting and the environment: an Instagram hashtag #lovestory

Spring –not January– is when gyms get packed

The fake meat conversation has flipped

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  • Industries

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation