The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

New on Pulsar CORE: a bird’s eye view of how your brand is doing

How Netflix’s The Social Dilemma impacted the Big Tech conversation

#CancelNetflix: The communities leading the boycott

Using social media research to map different communities in a fandom audience

How the gaming audience changed over lockdown

How the top concerns of CIOs shifted during Covid

The Airline Social Brand Personality Index: Before and After Covid

US Higher Education: the impact of a tumultuous year on Ivy League brands

The Most Influential TikTok Collab Houses

How charities can use social data to persuade audiences and drive behavioural change

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