How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Anatomy of Two Memes

Gangnam Style and Harlem Shake were viral phenomena, generating billions of views. In this case study, we deep-dive into these two famous dance parties that made the world go (temporarily) crazy, by tracking how this content spread online, giving us insightful views into “how stuff goes viral” – and what role the audience actually plays when it comes to virality.

Where next?

Trending
Behavior

Shruggie: how the non-emoji emoji continues to thrive

In June 2016, 72 new emojis were released, extending our languages with objects, actions...
Communities

Mercury retrograde: from astrological event to millennial meme

Mercury is going into retrograde on July 26 – and you know what that...