How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Anatomy of Two Memes

Gangnam Style and Harlem Shake were viral phenomena, generating billions of views. In this case study, we deep-dive into these two famous dance parties that made the world go (temporarily) crazy, by tracking how this content spread online, giving us insightful views into “how stuff goes viral” – and what role the audience actually plays when it comes to virality.

Where next?

Trending
Communities

Hot vs hot air: which wellness trends are actually taking off in L.A.?

Some of those wellness “trends” don’t really show up on social media. Others spread fast after media or celebrity prompts
Behavior

10 days into 2019, how are resolutions holding up?

Does posting about them on social media increase your resolve?