How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Anatomy of Two Memes

Gangnam Style and Harlem Shake were viral phenomena, generating billions of views. In this case study, we deep-dive into these two famous dance parties that made the world go (temporarily) crazy, by tracking how this content spread online, giving us insightful views into “how stuff goes viral” – and what role the audience actually plays when it comes to virality.

Where next?

Communities

#CancelNetflix: The communities leading the boycott

How conservative communities stoked the culture wars over a French movie
Insights

How the gaming audience changed over lockdown

New audiences, a geographical split, and first-person shooters