Social data for product strategy & design insights [on-demand webinar]

marc-geffen-webinar

Marc Geffen | VP of US Strategy & Research

Social listening tends to be viewed and used as a marketing tool.

Yet online, people talk an awful lot about their experiences as users and customers, often sharing nuanced, direct opinions about products, interactions and interfaces.

Customer insights product design

Marc Geffen, VP of US Strategy & Research at Pulsar, talked us through some of the benefits of using social data for design/UX/product, including:

  • Qualitative user insights at a quantitative scale

  • Fast data collection & analysis, with little lag time from user interaction to feedback

  • Near real-time insights that can feed into an agile process

  • Budget-friendly: no recruitment, no cost per complete, no active moderation.

  • Capture user/consumer language

Watch the webinar on-demand now by filling out the form provided below:

Where next?

Insights

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Hope to Nope explores graphic design in the form of internet memes, posters and protest
Platforms

Are people using Twitter Bookmarks?

The ‘save for later’ feature hasn’t yet hit its stride.