The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Thawing out the social & audience data behind an iconic ‘white good’: the fridge

  • Food and Drink

How Fulham FC use Pulsar to reveal insights in fanbase composition & behavior

  • Sport

Applying audience intelligence to sunscreen: the essential product on a heating planet

  • FMCG

The latest from the Brand Misinformation Index: Tesla & Coca-Cola

Cozy concepts: using image analysis to measure the aesthetics of coziness

Little Dark Age: Mapping the Evolution of a Meme

Introducing the Misinformation Risk Index for Brands 

Introducing NewsGuard on Pulsar: a new way to understand misinformation

Who makes up the #MarketingTwitter community?

  • Agencies

Digital Nomads: from the poolside to the mainstream

  • Consulting
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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation