The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

What is Competitor Analysis? How to Master a Competitive Edge

9 innovations we built into Pulsar in 2023

The Audience of Dust with Jay Owens

On Mic, On Brand – podcasts’ untapped audiences and their symphonic relationship with sponsors

  • Media & Entertainment

The 4 Types of Market Segmentation

The Audience of Generosity with Giving Tuesday

Can Electric Vehicles go the distance? EV Audiences, Misinformation & Narratives in 2023

  • Automotive

What’s the Story? Detecting narratives in the public conversation (with AI clustering and summarization)

Introducing the Audiences Podcast

How Demographic Audience Analysis Can Help Shape Brand Success

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  • Type

  • Industries

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation