The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

How to find & define your target audience: the topic-to-audience approach

Beyond demographics: how to research your target audience

Beyond demographics: how to research your target audience

The latest from the Brand Misinformation Index: Amex & J.P.Morgan

Introducing Broadcast data on Pulsar

My Aesthetic: the fashion & interior trends behind an expression

  • Agencies

The latest from the Brand Misinformation Index: Google & Facebook

  • Tech

Thawing out the social & audience data behind an iconic ‘white good’: the fridge

  • Food and Drink

How Fulham FC use Pulsar to reveal insights in fanbase composition & behavior

  • Sport

Applying audience intelligence to sunscreen: the essential product on a heating planet

  • FMCG
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  • Type

  • Industries

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation