The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

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Using social media for product development and innovation: a case study with HERE in navigational apps

London’s Heatwave Hotspots: The best rooftop bars & restaurants – and how we used Pulsar to find them

Pulsar launches instant historical data from every public Tweet

#classy: taste, status and performative hashtags on Instagram

Social Check-up: the top 20 pharma companies on social media

Facebook launches ‘Hot Topics’ using their new topic data

Chatting through Pictures? The first Visual Social Media Lab report

Trends in social media #1 – commercialising Snapchat

How Stuff Spreads #1: Gangnam Style vs Harlem Shake – Anatomy of Two Memes

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