The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Pulsar x Artificial Societies: turning audience intelligence into a live, two-way conversation

Simulating Audiences with James He of Artificial Societies

KPop Demon Hunters: How fandom structure turns IP into a hit

  • Media & Entertainment

What’s really driving fashion & beauty this Spring/Summer 2025?

  • Beauty

How UCHealth uses Pulsar to refine target audiences and drive precision marketing

  • Agencies

The Audience of the Magic – with AX Mina and Dorothy R Santos

How do you measure your reputation? Personal Care Brand Spotlight

  • Beauty

The Audience of the Romance – with Stephen Follows

The Evolving American Dream: A Shifting Narrative

Does Unhinged marketing work and can anyone do it? From utter Nutter Butter chaos to Duolingo death

  • Agencies
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