Resources

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From Interest to Identity: Why Communities Are Changing Shape

Platform-Hopping and Social Media Fatigue: Why People Are Moving Between Platforms in 2026

Introducing Pulsar Workspaces: A new foundation for enterprise insights teams

Mapping Brand Crises: When Narratives Move Faster Than Facts

Self-transformation and shelf transformation: mapping online conversations around GLP-1 drugs & food

The media-fication of social media – how platforms are evolving in 2026

What makes the social media landscape different in 2026?

Pepsi vs Coca-Cola: Which brand attracts more positive narratives?