Charity & Nonprofit Trends 2020 in the time of COVID-19

How has audience interest in charity causes shifted in reaction to COVID-19? What trends are taking off in the nonprofit world, and which ones are cooling down?

Our research on causes applies our virality model, which we use to track trends in media, politics, and, lately, COVID-19 conspiracy theories to charitable causes during lockdown. Causes we tracked including Climate change, Mental health, Education, Science, Cancer, Child Protection, Deafness, Animal Welfare, and more.

Charity-trends-2020-nonprofit-COVID-19-Corona

 

Download our research deck below to learn:

  • how volumes of conversation and engagement around charity trends have been performing under lockdown
  • What share of voice are we seeing amongst different causes during this pandemic
  • The top charity hashtags, from #justdonated to #nhsheroes



Where next?

Insights

Glimpsing the Metaverse: Gaming, Community, and Productivity in the New Normal

Where gaming goes, the world is following
NewNormal

How Substack took over newsletters

The newsletter platform makes it easy for writers to build up their audiences