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"Pulsar’s platform uses a minimalist, modular interface that makes the capabilities and limitations of Social data instantly understandable and renders the results easily customizable and exportable. Their intentional, lightweight product design combined with their team’s experienced analysis help Discovery to unpack the most relevant insights with little learning curve."

m/SIX and Tate & Lyle For The Great British Bake Off Final

Inside the war room
As millions of Great British Bake Off fans sat down, cup of tea in hand, to watch the final end of 2017, the show’s co-sponsor Lyle’s Golden Syrup, along with their creative and PR agencies, as well as Pulsar's senior team were getting ready to face the show with, armed with social insights for a 'social media war room' scenario. Our team at Pulsar worked with m/SIX to provide real-time brand activation powered by live social data, tracking Tate & Lyle's campaign during the series and live finale of The Great British Bake Off. Here's how the night went.

Case Studies

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March AdSanity – How brands can leverage live events through social media

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Social Check-up with Ogilvy Healthworld: How top pharma companies performed on social

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Vodafone: Understanding customer needs around the Internet of Things (IoT)

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Search Laboratory measures Channel 4’s success vs BBC on The Great British Bake Off

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How Discovery used Creative Insights to identify the key personas of their TLC audience

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