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"Pulsar’s platform uses a minimalist, modular interface that makes the capabilities and limitations of Social data instantly understandable and renders the results easily customizable and exportable. Their intentional, lightweight product design combined with their team’s experienced analysis help Discovery to unpack the most relevant insights with little learning curve."

m/SIX and Tate & Lyle For The Great British Bake Off Final

Inside the war room
As millions of Great British Bake Off fans sat down, cup of tea in hand, to watch the final end of 2017, the show’s co-sponsor Lyle’s Golden Syrup, along with their creative and PR agencies, as well as Pulsar's senior team were getting ready to face the show with, armed with social insights for a 'social media war room' scenario.Our team at Pulsar worked with m/SIX to provide real-time brand activation powered by live social data, tracking Tate & Lyle's campaign during the series and live finale of The Great British Bake Off. Here's how the night went.

Case Studies

Case Study

The Clearing Report: which universities were most supportive to their prospective students?

Case Study

How Raconteur used Pulsar to understand and create highly relevant content for a CFO target audience

Case Study

Talking the same language: how Foco used social data to examine mental health

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Four ways to use insights for policy and communications: Advanced audience intelligence for government

Case Study

Five steps to optimizing the lifespan of a story: Advanced audience intelligence for the media industry

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