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m/SIX and Tate & Lyle For The Great British Bake Off Final

Inside the war room

As millions of Great British Bake Off fans sat down, cup of tea in hand, to watch the final end of 2017, the show’s co-sponsor Lyle’s Golden Syrup, along with their creative and PR agencies, as well as Pulsar’s senior team were getting ready to face the show with, armed with social insights for a ‘social media war room’ scenario.

Our team at Pulsar worked with m/SIX to provide real-time brand activation powered by live social data, tracking Tate & Lyle’s campaign during the series and live finale of The Great British Bake Off. Here’s how the night went.

Case Studies

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How Colart use Pulsar to support a social insight-driven content strategy

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How public health researchers use Pulsar to analyze global health topics

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How The University of Oxford uses Pulsar to Improve the Impact of its Research

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How Fulham FC use Pulsar to reveal insights in fanbase composition & behavior

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Cozy concepts: using image analysis to measure the aesthetics of coziness

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