Case study: how Pulsar CORE helped Dr. Martens show social media ROI
The marketing team at Dr. Martens wanted to make its social media activity a living, breathing part of the brand –blending the iconic heritage of their brand with their edgy online community– while at the same time demonstrating the ROI of this business function.
The team, using Pulsar CORE to gain insights on the performance of their owned social media channels, and to track engagement from their followers, managed to tweak their social strategy, to great success.
@DrMartensOfficial was recently named the best UK fashion retail Instagram account, and fourth best overall social presence in the Social Scorecard study, which ranks 110 of the UK’s largest high street fashion and accessories stores.
“Pulsar CORE has played a significant role in helping us shape our data driven strategy, contributing to us being named the best Instagram in UK retail.” – Darren Campbell, Chief Product & Marketing Officer, Dr. Martens
Find out how Dr. Martens won awards, achieved KPIs and was able to show social media ROI: download our case study now.